I will design marketing and media advertising strategies
- Business SWOT
- Media Strategy
- Consumer Profile
- Competitive Review
- Social Media Marketing (if necessary)
- Mobile Media Marketing (if necessary)
- Display / Video Media Ads (if necessary)
- Digital Media 101
- Digital Media Strategy (Social, Mobile, Display / Video, eCommerce)
- Digital Media Touchpoints,
- Distribution Strategy,
- Identify Comms and KPI metrics,
- Budget Planning, and
- Targeting Strategy
Quick Portfolio / Background : Communication Specialist with +10 years experience of managing multinational accounts spanning from FMCG, finance, and cosmetics. Advising Marketers and Media leaders across global to local teams on best practices to grow business through effective media strategy. Responsible for driving best in class strategic thinking, building agency capabilities to drive efficiency & effectiveness, ignite innovation and scale partnerships across 13 territories: SEA (Philippines, Indonesia, Vietnam, Thailand, Malaysia, Singapore), South Asia (India, Bangladesh, Pakistan, Sri Lanka), Turkey, & Africa (South Africa, Sub-Saharan – Ghana, Kenya, Nigeria).
How to drive my business? and utilise emerging channels effectively?
Understanding the object and problems are key in designing a robust and cost effective strategy that would deliver the target business / communication result.
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